We amplified your stories to the wider public through thoughtful and compelling communications.
- 01 Strategic Communications
- 02 Public Relations Planning
- 03 Messaging (Narrative & Talking Points)
- 04 Pitching & Placement
- 05 Social Media Strategy
- 06 Social Media Assets
Our strategic approach to communications cascaded into creative PR tactics. Insight into your strategic challenges and business objectives deliver real outcomes, not just outputs.
We developed a roadmap to land your story, outlining key objectives for your organisation and finding creative, effective ways to maximize visibility in the media.
We took a deep dive into your organization and created an informed communications plan that made sure your messaging and talking points aligned with broader strategic objectives.
We understood media and influencers lend credibility to your brand. We helped them tell your story in the public sphere through proactive pitching, interview coordination, and media liasing.
We integrated digital media strategies into PR campaigns to make sure you were engaging with online consumers. This included social media, SEO/SEM, and paid search and ads.
To illustrate your stories, we helped design supporting assets on social media. These included social media templates, shareable infographics, and data for platforms such as Instagram and LinkedIn.
Our strategic approach to communications cascaded into creative PR tactics. Insight into your strategic challenges and business objectives deliver real outcomes, not just outputs.
We developed a roadmap to land your story, outlining key objectives for your organisation and finding creative, effective ways to maximize visibility in the media.
We took a deep dive into your organization and created an informed communications plan that made sure your messaging and talking points aligned with broader strategic objectives.
We understood media and influencers lend credibility to your brand. We helped them tell your story in the public sphere through proactive pitching, interview coordination, and media liasing.
We integrated digital media strategies into PR campaigns to make sure you were engaging with online consumers. This included social media, SEO/SEM, and paid search and ads.
To illustrate your stories, we helped design supporting assets on social media. These included social media templates, shareable infographics, and data for platforms such as Instagram and LinkedIn.
DrawHistory’s approach to Campaigns
DrawHistory’s approach to Campaigns
We would kick off the work together, reviewing our approach and process, shared vision of success, and outputs at the end of the journey.
An internal audit reviewing any internal and/or external properties that you can share. We would come with a clear sense for where you are and the needs that the PR strategy should fulfil.
We would develop your campaign strategy through an iterative process that started by establishing the key moment we wanted to land, followed by building out the narrative and messaging in service of that moment.
We would gather insights on the lay of the land and would pitch to reporters who were likely to find your story relevant and meaningful for their audience, working with them and preparing you for any potential media engagements.
Through a suite of tools such as BuzzSumo, we focused on top stories and mentions, curated mention metrics, and compared brand mention trends against competitors.
