We believe that a thoughtful and strategic public relations campaign can change minds and rally people around a meaningful cause. Whether you’re taking on social media or launching a program, we’ll work with you to creatively drive PR campaigns to get your message out into the world — from working with members of press to partnering with key opinion formers in industry.

With deep press connections and experience in building strong narratives, we know we can get your campaign off the ground. We’ll work with you to create an engaging story that hooks people’s attention, develop a cohesive roadmap, design compelling illustrative assets, place your story in the media, and even create a long-term editorial strategy for sustained media attention and audience engagement.

We amplify your stories to the wider public through thoughtful and compelling communications.

Strategic Communications

Our strategic approach to communications cascades into creative PR tactics. Insight into your strategic challenges and business objectives deliver real outcomes, not just outputs.

Public Relations Planning

We develop a roadmap to land your story, outlining key objectives for your organisation and finding creative, effective ways to maximize visibility in the media.

Messaging (Narrative & Talking Points)

We take a deep dive into your organisation and create an informed communications plan that makes sure your messaging and talking points align with broader strategic objectives.

Pitching & Placement

We understand media and influencers lend credibility to your brand. We help them tell your story in the public sphere through proactive pitching, interview coordination, and media liasing.

Social Media Strategy

We integrate digital media strategies into PR campaigns to make sure you’re engaging with online consumers. This includes social media, SEO/SEM, and paid search and ads.

Social Media Assets

To illustrate your stories, we help design supporting assets on social media. These include social media templates, shareable infographics, and data for platforms such as Instagram and LinkedIn.

DrawHistory’s approach to Campaigns

Kickoff and alignment

We’ll kick off the work together, reviewing our approach and process, shared vision of success, and outputs at the end of the journey.

Getting the download

An internal audit reviewing any internal and/or external properties that you can share. We’ll come with a clear sense for where you are and the needs that the PR strategy should fulfil.

Building the narrative

We’ll develop your campaign strategy through an iterative process that starts by establishing the key moment we want to land, following by building out the narrative and messaging in service of that moment.

Working with the press

We’ll gather insights on the lay of the land and will pitch to reporters who are likely to find your story relevant and meaningful for their audience, working with them and preparing you for any potential media engagements.

Measurement and tracking

Through a suite of tools such as BuzzSumo, we can focus on top stories and mentions, curate mention metrics, and compare brand mention trends against competitors.

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