Content

Compelling content builds brand equity, educates potential consumers, and drives them to your website. More importantly, it builds trust with people. We wrote content and produce visuals that were evergreen. Blog posts, copywriting, ebooks, white papers, illustrations, infographics, videos —  the kind that were informational and accessible.

By thinking through these broader questions, we could improve the brand experience and session-by-session interaction while building lifetime customer and brand value. When it comes to bringing these new products and services to market, we worked with you to help define the roadmap, design the experience, and establish technology solutions for both the short-term advantage as well as long-term success.

We brought your stories to life through words and visuals.

01
Content Planning

We put together a strategic content framework to attract, convert, and retain the people you were looking to reach. Your content strategy would’ve been documented to help guide your decision-making process.

02
Content Writing

We planned, wrote and edited content in the format that made the most sense, from video scripts to email newsletters and keynote scripts.

03
Copywriting & Editing

While writing copy is an art, editing is the rigor behind the art. Beyond writing, we handled grammar, sentence structure, and the weight and meaning of content.

04
Video & Animation

Video content can frame stories in a way that is raw, honest, and thoughtful. With our partners, we helped you storyboard, shoot, edit, and finalise short films.

05
Custom Illustration

Illustrations help express ideas visually, clarify concepts, and even facilitate complex or tough conversations. We had in-house illustrators and often worked with partner artists to produce what was needed.

06
Photography

Photography can relay importance, lend credibility, and convey proximity in a way that words sometimes can’t. With our partners, we helped you shoot, edit, and finalise images to supplement your content.

DrawHistory’s approach to Content

Understand your narrative

An internal audit reviewing any internal and/or external properties that you can share. We would come with a clear sense for where you are and the needs that the content production should fulfil.

Mapping content placement

Nurturing consumer intent is the primary role of content marketing. We focused on understanding your consumers’ goals and needs before deep diving into potential points of difference we could surface.

Producing the work

Whether in-house or with our trusted collaborators, we then produced work informed by the the content strategy established together. Content types can range from blog posts, videos, infographics, case studies, ebooks, white papers, and social media.

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